Electra, the Ascent of a Cycling and Lifestyle Brand
Electra Bicycle Company, a global designer and marketer of comfort bicycles has sold to Trek Bicycle Corporation. This transaction closed on January 1, 2014. Electra is the leading brand in the comfort bicycle category and provides bicycles, parts and accessories and lifestyle products to consumers worldwide, primarily through independent bicycle dealers. The company offers a variety of unique bicycles for men, women and children under its Cruiser, Amsterdam, Townie, Ticino and Verse brands. The company’s global headquarters are located in Vista, CA, with distribution in 35 countries worldwide. Electra will remain there.
The two brands know each other well. Electra has demonstrated their commitment to design innovation and unique positioning as an authentic California-lifestyle brand. They have grown to define the rapidly growing and highly attractive comfort bicycle category. One of Trek’s strategic plans is to expand into the cruiser and leisure market. Electra will get access to Trek’s vast resources for product development, dealers, manufacturing and more.
Featuring: John Hradnansky, Recent COO and CFO, Electra Bicycle Company
John was recently the COO and CFO of the Electra Bicycle Company from 2007 through 2014. In those roles, he improved business processes and order velocity, installed new IT systems and applications, assisted in recapitalizing the company for increased growth, and helped to launch the company’s EU-based subsidiary in Hamburg, Germany. These strategic initiatives and enhanced operating capabilities led to market share increases for Electra that exceeded 60%! John also helped facilitate the sale of Electra to the Trek Bicycle Corporation.
John has 25 years of experience in operating roles and as a consultant. His former employers have included Fortune-500 multinationals like IBM and PepsiCo, as well as high-growth San-Diego-area concerns like REMEC and Dimension One Spas. As a former Managing Director in PricewaterhouseCoopers’s Strategic Change practice, his client list ranged from Disney Imagineering and Sony to Technology and Digital Impact.
John holds both M.S.E.E. and B.S.E.E. degrees from M.I.T., and an M.B.A. degree from Harvard.
In college, John was a competitive middle-distance runner. Today, he is a part-time runner and an avid cyclist. Recently, he completed the 10,023-foot ascent of Maui’s Haleakala volcano by bicycle.